Capsula.Studio at the Porter School will Facilitate Smart Transportation Initiatives in India

Capsula.Studio, an incubator hub for the advancement of start-ups in the field of smart transportation, was founded three years ago as an initiative of The Porter School of Environmental Studies at Tel Aviv University.

In light of the visit of the Indian Prime Minister to Israel, the Capsula Studio plans to copy its successful model by expanding its partnerships into copycat models in other countries, with India being its first destination. The Indian initiative will be set up in strategic cooperation with Indian entrepreneur Sudhir Mehta, chairman and CEO of the Indian company Pinnacle Industries.  The Indian studio will be built in Pune and will open in 2018 under the brand-name Pinnacle Capsule Studio. The goal will be to bring together in synergy three factors at the heart of the global technology revolution: Israel's strength as the start-up nation, the huge Indian market that is awakening, and smart transportation - an area with an estimated potential of ​​$10 trillion a year.

Ariel Sela, Director of Capsula.Studio: "Israel is a leading force in the world in the field of smart transportation, which is expected to completely change our lives in the years to come, and it is enough to mention names like Waze, Today, we have helped 30 startups break into the next stage of contact with the market and raising capital, and Israel is known as an exporter of advanced technologies, and now we are opening another path: exporting methodology, method and not just innovative products, but the essence of innovation itself."

Capsula.Studio facilitates in solving the vulnerability of many young start-ups: adapting the innovative product to the needs and opportunities of customers in the global market, a method entitled "Mentored Customer Validation." The studio employs dozens of volunteer mentors from the investment community and entrepreneurs, which help young entrepreneurs identify their target markets efficiently and quickly in order to successfully launch on their own.

India has been chosen as the first destination in large part because of its huge market, which is now considered the premier emerging market of the world. The studio helps to promote Indian entrepreneurship and at the same time creates a global brand that strengthens Israel's status as a "startup nation" and creates an important bridge between the entrepreneurial and research communities operating in the two countries. 

Prof. Joseph Klafter, President of Tel Aviv University said, "This is a noteworthy way to mark 25 years of diplomatic ties and a decade since the establishment of the India-Israel Forum by Tel Aviv University, CII (Association of Industries in India), and Ananta Aspen Center."

Capsule.Studio website